Meet the Team: Erich Hellstrom

Lead Marketer


Oversee, create, execute, and analyze marketing strategies and content for all of Pangolin’s channels. I also provide a few laughs when I’m lucky.

High For Hours — J. Cole

Oh boy. I studied Political Science and worked a lot of different jobs in my 20s. I worked for non-profits, at bike shops, in retail stores, then finally landed in the eCommerce world. From there, I got pretty good at Digital Marketing and focused on owned marketing channels and customer retention until I made the switch over to Web3.

I’m not a fan of big establishments. Once I started actually saving money, I realized I needed to invest it somewhere besides a bank. That led to learning about crypto, and I started DCA’ing into ETH and playing with some small cap projects on Coinbase.

I’m split 50/50 between projects working towards crosschain interoperability and NFT projects utilizing on-chain metadata. For crosschain, I can still remember how confusing it was the first time I started playing around with DeFi and when I first bridged to Avalanche. There’s a lot of space to make that process so much smoother. For NFTs, I get excited about leveraging the strength of smart contracts and on-chain metadata for creative use cases. I think the combination of the two will allow communities to make fair decisions and keep people from screwing each other over in the long run, which is dope.

DCA, diversify, take profit, do more research on projects and smart investing strategies, and don’t get emotionally attached to a project. I know that’s more than one piece of advice but I was dumb and needed more than one.

I got excited and interested in the Avalanche ecosystem last fall, and I was way more interested in it than my real-world job. I started digging into more discords and telegrams and eventually left my Web2 job to take a few months off for the first time in a decade. I started looking to see if I could translate my skills into Web3 marketing and was super fortunate to land at Pangolin.

I’m excited about all of it, but gun to my head I’d have to go with SAR. I can’t say too much but it kind of loops back to that projects most excite me in the space question from above 🤐

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Pangolin is a multichain decentralized cryptocurrency exchange (DEX) on the Avalanche Network. Through advanced tooling, deep liquidity, and smooth onboarding, Pangolin offers easy swaps and a great experience for projects and traders alike.

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Pangolin Exchange

Pangolin Exchange


Pangolin is a multichain decentralized cryptocurrency exchange (DEX) on the Avalanche and Songbird Networks.